Comparing Prices & Product Reviews

Comparing prices is something that is much easier to do now that we can use online databases to browse through price comparisons at the touch of a button. No more visiting every retailer to find where the best deal is, retailers now have to bring their deals to you.

If you are looking for a new laptop for example, gone are the days when you had to traipse around every shop on the high street dealing with salesmen. You can bypass the sales speak and get honest and unbiased reviews from other consumers, whilst at the same time seeing which store offers the best price.

This makes shopping much easier and more fun and of course there is much less risk involved for buyers too. Retailers have to be more competitive now that their prices are displayed alongside the prices of their competitors and this can only mean one thing…more bargains on offer!

There are lots of good price comparison websites around, from the specialised that will help you find the best insurance deal, to the more general where you can literally find anything you want. Do not believe the hype that price comparison websites are some shady way for middle men to make money. In fact they are a great service for the customer, to save them time and money, letting the price comparison site do the leg work and so making sure that whatever you are after, you can get the very best deal, without the hassle that used to be involved were you to seek it out on your feet.

So whenever buying something online or in the shops, always make sure that the first thing you do, is compare prices and read customer reviews and don’t make your decision until you have.

E-Commerce Consumer Product Review

Having a products rating and review feature on your e-commerce site can really improve your business. It is a wonderful sales tool to help buyers make their purchasing decision. Over the past few years as online shopping has increasingly grown in popularity, more and more online stores are beginning to use this type of rating and review system. Big name online retailers such as Amazon have made it an integral part of the online shopping experience. Consumers are able to get an idea of what to expect if they buy the product and can read about the experiences that others have had with it. This allows consumers to trust both your products and your store.

The majority of online shoppers browse the web to research products before they buy. In fact, studies have shown that 77% base their decision to make a purchase on products rating and the reviews of other customers. 63% of consumers are more likely to purchase a product if there are reviews and 59% value the opinions of real people over that of experts. Online shoppers have grown accustomed to reading and writing reviews as well as basing a product’s quality on user ratings.

There are plenty of advantages for having a products rating and review feature included in your online store. Here are just a few of them:

  • You get free word of mouth advertising
  • Product reviews are user generated content that is updated often so search engines will keep crawling your product pages
  • User reviews will contain keywords that you might not have optimized for such as competitor brands, which will also help your search engine rankings
  • There is a good chance that consumers who write a review on your site will also leave a review on other sites linking back to your product page, thus increasing the amount of backlinks to your site
  • Consumers are more willing to buy from your store
  • These reviews will help you figure out which products are worth keeping and which ones you should get rid of

So what happens when you receive a bad product review? It turns out that bad reviews are not as damaging as one might think. Bad reviews are actually needed in order to maintain an online store’s credibility. An e-commerce site with nothing but good products rating and reviews will seem less genuine in the eyes of a consumer. A product that has an equal amount of good and bad reviews or a majority of good and a few bad reviews is very common. If you sell a complete line of similar products, your overall product sales should still increase even though a particular product with bad reviews will receive less sales. Bad ratings and reviews will also help reduce the number of returns or complaints, because the people buying the product should have a good idea of what to expect when they receive it.

The more people who take the time to write a product review on your site the better. It not only shows that your products are popular, but also that a lot of people are buying from your online store. A good way to get more people to review your products is to ask them after some time has passed from the date of purchase. You can try to give them an incentive such as write a review for a chance to win a free gift, a discount or a gift certificate. It’s important to make the products rating and review process as simple as possible, use a star rating system and add categories for more organized reviews.

Finding the Best Value With Online Product Reviews

When you are planning to buy an item or product, a common gesture done by most consumers is to ask their friend or family members for opinion about a given product before buying to generate information.This applies for all type of products,whether it be appliances,clothing, or any other items. Anyone wants to gain more information about a certain product before they go on to pay for it. same thing applicable for online product reviews are the best tool that online shoppers can use to help them out in finding the best product out there.

If you have tried online shopping before, you probably have noticed a star rating provided next to each product as you are browsing through your possible options. Although not all online shops offer this feature, most of them do and you have to take advantage of this feature. In most cases, those ratings provide direct link to online product reviews that you can read to gather information about a product and learn what others’ opinion of the product is.

Although these reviews provide valuable information about a certain product, you must not take 100 percent of the information as it is. Most of the reviews written for products found online are legitimate, such that they are written by industry experts who have tested the product or consumers who bought and have tried it. You need to be wary about fake reviews though that were written with product promotion as its hidden agenda. These types of reviews provide positive assessment of the website and serve to shadow the negative features just to convince buyers to purchase it. It is therefore important to have an idea of what to look for in a given product before heading out to do your online shopping.

Although they are of help, star ratings placed next to the product do not offer anything. You can be more confident with reviews written by actual users or consumers of the product. It will provide a more realistic and effective insight into the product, especially issues concerning user functionality. Going back to the above statement, knowing what your needs are and specific characteristics that you want, reviews you read can potentially impact your buying information based on your buying priorities and intended use. You have to admit it; product descriptions provided in online shops do not offer much, so these online product reviews should be generated to the fullest.

To conclude, online product reviews enable the consumer to identify the advantages and disadvantages of buying a certain product. Hence, many online merchants have invested on the business of writing reviews knowing how much it affects the buying decision of certain individuals. Indeed, they double as a promotional or marketing strategy knowing that consumers rely on the validity of information provided to ensure that they have made a great choice.

Increasing Your Business with Product Reviews

A testimonial can be a wonderful thing for your business. Almost all successful companies use testimonials of some kind to show what they are saying about their business and products is the truth.

What good are product reviews?

- Give an unbiased review of a product
Sometimes we get so excited about our business, when we talk about our products it starts to sound like an ad. By giving the customer a chance to look at an unbiased review from someone that has nothing to gain from their recommendation, it gives the customer more faith.

- Better decision for the customer
Maybe they have questions or concerns about the product which they don’t want to bother contacting anyone about. Some people are very quiet, and like to see what others are saying about certain things. By allowing them to read a review, you are giving them the chance to see the product from a non-ad side. They may or may not buy, but the main point is you’ll have much more happy, valuable customers.

- Give suggestions to potential customers
Have you ever gone to a website and got lost in all the products? In an offline store, sales people can help point you in the direction of some interesting items. Online this isn’t the case. Product reviews can offer that “suggestion” and point customers in the direction of those interesting products.

- Show your personality
In bigger direct sales companies, the competition between reps can be unreal. Having a product review written about you and your products can help bring your personality out. If a potential customer sees you as a recommended rep with reasons why, the chances of them going to you for their needs with this company is greater.

How do I get a review?

There’s several different ways to have a product review written about you and your business. Some ideas include:

- Family or Friends

Most have tried your products, right? Ask them for some feedback, and what they think.

- Exchange Products

Find a rep for a non-competing business and swap products. You will need to find someone you trust to write a positive review.

- Freelancers

Some you may need to pay, but the rewards from a review can be much more that the cost of the article.

- Find Shopping Websites

Many websites online now offer to write reviews for you for free. It gives the website owner content, and you the chance to show off your best products. Mom’s Market is one of these sites, and details on how to send in your product can be found at:

Product reviews can help your business in many different ways. If you have a personal website verses a company site, the rewards are much greater.