Product reviews are important pointers to the utility and benefits accruing from a product; but not all reviews are factual or customer-generated. Every company wants to sell large quantities of its products. It is a common practice for such firms to create platforms through which clients can give relevant comments on a product’s functionality. To new customers, this is an effective pedestal when deciding whether to buy a product or not. Unfortunately, some firms have resorted to unorthodox and dishonest strategies to generate sales from new customers. Moreover, product reviews are subjective and not universally acceptable.
First, companies often devise their own reviews. It is easy. Unscrupulous companies create email accounts, register as customers, and post positive reviews about a product. The idea is to make sure that customers do not get to know any negative aspects of the item on sale. The positive elements of the product are accentuated; with the purported client ‘highly’ recommending that others should purchase the item under review. Customers buying a product based on such a positive review will only discover that the product does not merit the positive comments, when it’s too late. Consequently, do not believe everything you read in a review. Do your research well.
Second, some product reviewers are on the payrolls of the manufacturers of the pertinent items. If a firm finds it difficult to write its own reviews, it might hire people to do so. Hired labor must prove itself worthy of the pay. Such writers are very adept at what they do. They fashion very impressive and attractive reviews. Pretending to have bought the product and used it, hired writers ensure that you will buy the product, without hesitation. Reviews use superlatives and pompous terminologies to bait you. Before you know it, the product is in your shopping basket. Beware of predominantly positive product reviews.
Lastly, even when the reviews are from genuine clients who have bought and tried the item, always remember that people’s opinions and attitudes differ. Do not refuse to buy an item merely because someone else considers it low quality. Conversely, your decision to purchase a product must not hinge merely on a positive review. However, you need prudence to decipher where more weight lies. Remember, you will use the product eventually. Moreover, you cannot be entirely sure that a product will work for you. After all, every product has its merits and demerits. In essence, take product reviews with a pinch of salt. Exercise some skepticism because not all item reviews are sincere or accurate.